Another loadsheet to maintain
One feed, kept current
We generate the feed from your catalogue. When stock or prices change at source, the feed follows. No QC bottleneck.
🔄 Bobshop, from a product feed
Add Bobshop as one more shelf, from the stock you already sync.
Already on Takealot, Amazon or Makro? Add Bobshop from the same stock. We keep a product feed current with your products, prices and stock, and Bobshop lists what’s in it. No loadsheets, no approvals queue.
- ✅ Live in 14 days or month two is free
- ✅ No setup fee
- ✅ A named person on your account
- ✅ Month to month
Mr Vinyl runs 6,700+ SKUs on Takealot, Makro and Bobshop
from one WooCommerce store, with zero extra hires.
Where your stock lives · stays the source of truth
Listed from a feed we keep current
- ✅ No approvals queue
- ✅ Stock in step
- ✅ Prices with your rules
- ✅ Orders and fees back
Your books · every fee and invoice
Trusted by South African brands and distributors
R1.7B+
marketplace revenue a year flows through Wherehouse
2.4m+
products kept in sync
Since 2019
connecting South African brands and distributors
Approved vendor, reviewed by Takealot sellers
Bobshop should be the easy shelf. Keep it that way.
Bobshop lists from a feed, so getting on is quick. The work is keeping stock and prices right on one more channel, and getting the orders back.
Oversells on a side channel
One stock number everywhere
Bobshop follows your store or ERP, so a sale on Takealot or in your shop drops stock on Bobshop too.
Prices that leak after fees
Price rules per channel
Push prices to Bobshop from your ERP, with a rule that builds in Bobshop’s fees, like +10% on Bobshop.
Orders retyped by hand
Orders land in your ERP
Orders captured on Bobshop land in your ERP or accounting system automatically. No retyping, no missed picks.
How Bobshop works with Wherehouse.
Three steps. No loadsheets, no approvals queue.
-
We connect your stock system
Shopify, WooCommerce, Cin7 Core or your ERP. Your product data stays where it is.
-
We build your Bobshop feed
SKUs from across your systems become one product record each, in a feed we keep current with products, prices and stock.
-
Bobshop reads the feed
There’s no submission step and no approvals queue. Eligible products go live on their own.
Honest expectation: Bobshop lists from a product feed, so there’s no submission step and no QC status to track. Eligible products go live once the feed is set up and Bobshop picks it up, usually within days of onboarding.
👋 Sent here by Makro or Takealot?
Listing gets you on the shelf. Sync keeps you there.
Sell the same stock in two places without sync and you’ll oversell. That means cancelled orders and a hit to your rating. So we always pair the two.
-
We list your range
From your store or ERP data. 25 to 100 listings a month included on a plan, then R5 per SKU.
-
We connect your stock
Your store or ERP stays the source of truth. Every marketplace follows it.
-
You sell without cancelling orders
Orders land in your hub, stock drops everywhere, fees hit your books.
-
Listing on its own?
We don’t sell it. Listing without sync is how oversells start.
Built for one kind of seller. On purpose.
We do our best work for brands and distributors who already have a system of record. If that’s you, most are live in under 5 days. If it isn’t, we’ll tell you upfront.
✅ You’re a great fit if
- You own a brand, or distribute brands in South Africa.
- Your stock lives in Shopify, WooCommerce, Cin7 Core, Unleashed, Zoho, Sage, Odoo .
- You hold the stock and sell every month, whether that’s 5 SKUs or 5,000.
- You sell on Takealot, Amazon, Makro , or you want to.
- You supply retailers like Yuppiechef, Superbalist or Takealot on purchase orders.
- You’re tired of retyping orders, cancelling oversells and fixing prices by hand.
🙅 We’re not the right fit if
- You’re still testing your first products, with no regular sales yet.
- You only sell in one place, with no store or stock system behind it.
- You want listings without stock sync. That’s how oversells happen.
- You want an agency to run your store for you.
Not sure? Book the call. If we’re not a fit, we’ll say so in 20 minutes and point you somewhere better.
Brands and distributors like you, already running.
Distributors and specialist retailers who run their whole marketplace business from the system they already had.
Filmed at eCommerce Live 2026
What sellers say about auto listing
Supernova Brands and GCT Brands on getting time back from manual listing, our Head of Onboarding on how it works, and Takealot’s advice for new sellers.
Specialist retail · Johannesburg
Mr Vinyl
6,700+
SKUs live
- 3 new marketplaces: Takealot, Makro and Bobshop
- Shop floor and online stock in sync, in real time
- Marketplace orders flow back into WooCommerce. Zero extra hires
“Wherehouse let us reach every screen in South Africa, without changing how we work.”
Retailability · the group behind Edgars
“Great product Giovanni Joubert & Team. Thank you. We use Wherehouse with Legit, Boardmans and Keedo online shopping.”
Priced against the ops hire, not the spreadsheet.
One plan for most brands and distributors, a smaller one if you’re still growing into it. Prices include VAT and run month to month.
Included in every plan
Unlimited SKUs
Unlimited users
Growth
For stores with a hub and under about 1,000 marketplace orders a month.
R1,099
/ month
- 300 orders synced, then R4.40 per order
- 25 product listings a month, then R5 each
- Store, ERP, inventory and accounting connections
- Retailer connectors at R750 each
- API access
Retail
For brands and distributors doing up to 2,500 marketplace orders a month.
R4,799
/ month
- Setup done with you, plus a named person on your account
- Live in 14 days or month two is free
- Your system not on our list? We build the connector free
- 2,500 orders synced a month, no overage
- 100 product listings a month, then R5 each
- Store, ERP, inventory and accounting connections
- 2 retailer integrations and supplier feeds included
Enterprise
For groups, multi-brand distributors and high, steady volume.
Fixed
set from your volume
- One fixed invoice, set from your last 12 months of orders
- Sync never stops, no matter the spike
- Multiple brands, stores and warehouses
- Custom API connectors
- Extra listings R5 per SKU
- Extra retailer connector R750 / month
What’s in Retail, and what it costs to do another way
Your team still runs the business. This is the work that comes off their desks.
- Setup done with you, every rule mapped, and a new connector if you need one An integrator: R15,000 to R30,000
- Stock, price, order and PO sync on every channel An e-commerce admin: R15,000 to R25,000 a month
- 100 product listings a month About 25 hours of loadsheets a month
- Fees, payouts and credit notes in your books Bookkeeper hours every month end
- Takealot stock recon claims R11,000 a month left with Takealot, on average
- 2 retailer integrations R1,500 a month on Growth
- Profit dashboard, plus the ChatGPT and Claude connector A BI tool, and someone to feed it
- A named person on your account A ticket queue
Done by hand: two full-time people, R40,000+ a month.
Retail: R4,799 a month
Frequently Asked Questions
Visit our 📚 documentation site for more information on authorising connectors. If you have any questions, please don't hesitate to reach out to us at 📨 hello@wherehouse.co.za
How quickly can my range go live on Bobshop? +
What product data does Wherehouse need to list me on Bobshop? +
Do I need to maintain a separate Bobshop loadsheet? +
What happens when I get a Bobshop order? +
Can I list a large catalogue? +
How is Bobshop different from listing on Takealot or Makro? +
Is Bobshop worth adding on its own? +
Bring your range. We’ll bring the shelves.
20 minutes with someone who has connected hundreds of South African brands and distributors. You’ll leave knowing exactly what it takes, even if we’re not the right fit.
- ✅ A straight yes or no on fit
- ✅ Which marketplaces suit your range
- ✅ Your go-live date and your price
Black Friday is Friday 27 November. Book your fit call by Thursday 6 November and you’ll be live, with test orders run, before the rush.