For brands and distributors who ship Amazon orders themselves (Seller Flex or FBM, short for fulfilled by merchant). Amazon becomes one more channel next to Takealot, Makro and your store. Stock follows your warehouse, orders land in your workflow, and the shipping label comes from Amazon.
Your warehouse · stays the source of truth
Amazon, next to your other channels · stock and prices
Back in your workflow · orders, labels and fees
Trusted by South African brands and distributors
Amazon Seller Flex & FBM
For brands and distributors who ship Amazon orders to buyers themselves (Seller Flex or FBM, which means you ship, not Amazon). Wherehouse connects your Amazon account to your warehouse management system (WMS), so selling, stock and shipping stay in step without retyping.
We keep your Seller Flex stock in sync with your WMS, so Amazon shows what you actually hold. As stock moves in your warehouse, Amazon quantities follow, which helps prevent overselling and stale listings.
For orders you ship yourself, Wherehouse gets the shipping label from Amazon through Amazon's Merchant Fulfillment and Easy Ship APIs. Your team picks, packs and dispatches in the workflow it already uses.
We pull each order through Amazon's Orders API and turn it into pick, pack and ship instructions inside your WMS, so every order you ship yourself goes out right.
How we handle your data. Amazon order and buyer information is processed only to fulfil and ship the buyer's order, and is handled in line with Amazon's Data Protection Policy and our Privacy Policy .
Wherehouse sits between your Amazon account and the stock system you already run, next to Takealot, Makro and your store. You grow Amazon orders without growing the admin.
Distributors and specialist retailers who run their whole marketplace business from the system they already had.
Filmed at eCommerce Live 2026
“It took up 90% of my life, and as soon as we made a sale, that data was wrong again. And then I discovered Wherehouse.”
John Onderstall, COO, GCT Brands
GCT Brands and Supernova Brands on dropping CSV exports, split DC orders and credit notes that just work, and adding a marketplace without the hassle.
Brand distribution · B2B and retail
“Wherehouse eliminated our operational bottlenecks and gave us the total freedom to scale across multiple channels natively from our central hub.”
Retailability · the group behind Edgars
“Great product Giovanni Joubert & Team. Thank you. We use Wherehouse with Legit, Boardmans and Keedo online shopping.”
One plan for most brands and distributors, a smaller one if you’re still growing into it. Prices include VAT and run month to month.
Included in every plan
For stores with a hub and under about 1,000 marketplace orders a month.
For brands and distributors doing up to 2,500 marketplace orders a month.
For groups, multi-brand distributors and high, steady volume.
Your team still runs the business. This is the work that comes off their desks.
Done by hand: two full-time people, R40,000+ a month.
Retail: R4,799 a month
Both mean Amazon orders ship from your own warehouse, not Amazon’s. FBM is short for fulfilled by merchant. Seller Flex is Amazon’s programme for sellers who fulfil from their own site. With FBA (fulfilled by Amazon), Amazon holds the stock and ships it for you.
Yes. For orders you ship yourself, Wherehouse gets the label from Amazon through Merchant Fulfillment or Easy Ship. Your team prints, packs and dispatches from the workflow it already uses.
That works too. Orders from FBA and from your own warehouse both come in, tagged by how they ship. A separate Amazon DC stock view shows what sits in Amazon’s warehouses.
Into the store or ERP you already run, next to your Takealot and Makro orders. Amazon’s commission and other fees come in with each order, so the invoice in Xero, QuickBooks or Zoho Books matches what Amazon paid out.
Yes. Amazon can carry its own price rule, like +15% to cover Amazon’s referral fee, so each sale still makes money. Your other channels keep their own rules.
Not new product pages. On Amazon we link your offer to a listing that already exists, matched on the ASIN (Amazon’s product ID). Once it’s linked, stock and price stay in sync.
No. A named person sets it up with you. We run test orders first, and nothing automatic goes live until those are right. Billed monthly, month to month.
Something else? Email hello@wherehouse.co.za or browse the documentation.
20 minutes with someone who has connected hundreds of South African brands and distributors. You’ll leave knowing exactly what it takes, even if we’re not the right fit.
Black Friday is Friday 27 November. Book your fit call by Thursday 6 November and you’ll be live, with test orders run, before the rush.